Ancestry Creative- Family History
Creative Director: Urs Ross
Art Director: Eddy Choi & Geoff Haack
Copywriter: Carleton Peck
Content Strategy: Alivia Birdwell
Producer: Malinda O’Brien
Production: Assemble.tv team
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Ancestry Creative- DNA
Creative Director: Urs Ross
Art Director: Eddy Choi & Geoff Haack
Copywriter: Carleton Peck
Content Strategy: Alivia Birdwell
Producer: John Middleton
Agency
Creative Lead: Steve Bob
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Art directed Ancestry’s Family History and DNA for Performance/Brand Marketing which includes development of the concept & visual directions and overseeing the production process for various digital spots and photo assets to use across marketing. Designed and produced 100+ digital assets including digital banners, paid social video & static assets, print, and onsite.
Ancestry Creative
Creative Director: Urs Ross
Art Director: Eddy Choi
Art Director/DP: Geoff Haack
Copywriter: Carleton Peck
Motion Designer: Alissa Mach
Producer: Malinda O’Brien
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Conceptualized and produced various Ancestry’s customer story videos throughout the time at Ancestry, which includes directing, shooting, editing, and producing of the videos. The videos were used globally on our social channels and paid media marketing to educate customers what they can discover with Ancestry and bring more awareness to what family history can uncover.
Ancestry Creative
TV Spot
Executive Creative Director: Paige Grossman
Creative Director/Copywriter : Elizabeth Asdorian
Art Directors: Levi Russell & Eddy Choi
Producer: Nik Yokomizo
Social
Creative Director: Urs Ross
Art Director: Eddy Choi
Copywriter: Carleton Peck
Motion Designer: Alissa Mach
Producer: Malinda O’Brien
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Production Bonfire Labs
Executive Producer: Mary Mathaisell
Creative Lead: Jamie Flynn
Producer: Huyen Pham
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Art directed Ancestry’s Suffragist campaign, which includes development of the concept, visual & narrative directions for various TV spots with the production & in-house creative team.
Lead the concept and directions for the social videos & posts, educating and showing customer stories in a social friendly form to accompany the campaign and lift Ancestry’s social channels.
Ancestry Creative
Creative Director: Urs Ross
Art Director: Eddy Choi
Copywriter: Carleton Peck
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Conceptualized and designed various Ancestry’s record landing pages and paid social ads for performance media. These landing pages give a basic introduction for customers who are new to the record collection and to Ancestry. The paid social media ads targeted new customers, giving them resources to learn more about each record and what information they can find as they learn about their family history.
Client: Spotify, RapCaviar
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Creative Partner: SpecialGuest
Executive Creative Director / Founder: Aaron Duffy
Executive Producer: Cedric Gairard
Visual Director: Eddy Choi
Producer: Lily Nguyen
Post Producer: Lauren Moroz
Technical Director / Lead 3D Artist: Jay Harwood
3D Artist: Piotr Glabinski
B Unit DP- Pat Shahabian
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Spotify
Global Creative Director: Alex Bodman
Associate Creative Director: Cecilia Azcarate, Tal Midyan
Producer: Jenna Allchin
Global Brand Manager: Payman Kassaie
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Mssngpeces, Production Company
Director: Director X
Executive Producer: Kate Oppenheim
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Visual directed RapCaviar's Pantheon campaign, which includes the development of the concept & visual directions for the three statues, overseeing the process for development of the statues from 3D scanning the artists to milling of the statues. Directed the b-unit for capturing the process of the statues & choreographing the robotic arms for the hero film.
Client: rag&bone
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Creative Partner: SpecialGuest
Executive Creative Director / Founder: Aaron Duffy
Executive Producer: Cedric Gairard
Account Director: Tazri Afrin
Visual Director: Eddy Choi
Jr.Art Director/Copywriter: Danielle Duclos
Post Coordinator: Lauren Moroz
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rag & bone
Executive Producer: Marcus Wainwright
Executive Creative Producer: Marissa Kraxberger
Producers: Candice Hernstad
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1stAvemachine
Co-Directors: Benjamin Millepied, Aaron Duffy and Bob Partington
Director of Photography: Darius Khondji
Choreography: Benjamin Millepied
Producers: Garrett Fennelly and Taryn Nagle
Music: Thom Yorke
Lead Cast: Kate Mara Ansel Elgort
Editor: Will Towne at Modern
Post Color: Tim Masick at Co3
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Visual directed rag & bone's SS18 film, which includes assisting the development of the concept & visual directions for the film, creating previz & storyboards for the shoot, oversaw the experiential pop up event.
Client: Google & Good Magazine
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Head of Development: Cedric Gairard
Director: Ron Brodie
Live Stream Director&Visual Director: Eddy Choi
Creative Technologist: Sam Shapiro
Producer: Francesco Soru
Production Coordinator: Lauren Moroz
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Directed and switched the live stream for all 5 concerts which includes directing crews during the live stream, creating run of shows for the event, switching for live stream between 5 cameras and graphics.
Supervised the post production process for creating multiple recap videos for individual events including a 360 video of the event.
https://www.youtube.com/playlist?list=PLUgRTD1mpwSWyCbaTg7U36NpXzXgGBGAg
Client: snapchat
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Creative Partner: SpecialGuest
Executive Creative Director / Founder: Aaron Duffy
Executive Producer: Cedric Gairard
Account Director: Tazri Afrin
Visual Director: Eddy Choi
Copywriter: Gregg Kaysen
Producer: Lily Nguyen
Post Producer: Lauren Moroz
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Visual Directed the videos for the snapchat for business marketing content which includes the development of the concept & visual directions for the two videos, overseeing the production and post production process.
Client: Spotify, RapCaviar
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Head of Development: Cedric Gairard
Accounts Director: Tazri Afrin
Visual Director: Eddy Choi
Designers: Jessie Zo
Producer: Lily Nguyen
Post Producer: Lauren Moroz
Photographer: Ruslan Pelykh
Fabricator: Dan Castelli
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Spotify
Creative Directors: Rajeev Basu, Alexandra Sobiecki
Producer: Jenna Alchin
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Client: NIO
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Head of Development: Cedric Gairard
Visual Director: Eddy Choi
Jr Art Director&Copywriter: Danielle Duclos
UXUI Designers: Caroline Oh | Jessie Zo
Creative Technologist: Sam Shapiro
Live Action Director: Ben Steiger Levine
Live Action Producer: Francesco Soru
Post Producer: Franklin Zitter
Post Coordinator: Lauren Moroz
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Visual directed NIO's Launch Campaign, which includes the development of the concept & visual directions for the film, supervising the post production, developing the UIUX & soundscape for the autonomous car, and designing the experience and interactive UI pod for NIO's launch event at SXSW.
Client: facebook
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Creative Partner: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producers: Michaela Mckee and Lisanne McDonald
Creative Director: Eddy Choi
Head of Production: Christos Mountzouros
Producer: Abby Okin
Designer / Animators: Sean Wehrli, Kun-I Chang, Mo Ghayour, Mauricio Leon
Editors: Chelsey Blackmon, Luca Campanale
Content curation, clearance, & licensing by: Catch & Release
Sound Design: One Union Recording Studios
Audio Mix: One Union Recording Studios
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Creative Director: Demian Oliveira
Art Director: Mariano Cassisi, Johan Arlig
Copywriter: Yann Corlay
Producer: Vera Kacurova
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Creative Directed Facebook’s on platform videos for the Here Together. Developed visual directions for the five videos and overseeing the post production process.
Client: Sperry
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director&Copywriter: Jonathan Emmerling
Art Director&Director: Eddy Choi
Jr Art Director&Copywriter: Danielle Duclos
Creative Technologist: Sam Shapiro
Designer: Larissa Brandao
Live Action Director: Tucker Bliss
Producer: Emily Brown
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Art directed the Boots by Sperry campaign, including the retail assets, posters, etc. Additionally, directed the in studio shoots for the brand film & shoe element assets for the campaign.
Client: Kodak & Junior
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Thalia Mavros
Art Director&Live Events Director: Eddy Choi
Artist: Marcos Lutyens
Events Producer: Mitch Kirsch
Producer: Emily Brown
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Directed and art directed a live experiential event for Kodak at SXSW. Which includes running the experiential event for three days as a live events director, creating run of shows, directing crew members during the live event, and designing the visual treament for signage and installation.
Client: McKinsey
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Marc Reisbig & Espadaysantacruz
Visual Director: Eddy Choi
Jr Art Director&Copywriter: Danielle Duclos
Post Coordinator: Lauren Moroz
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Visual directed McKinsey's Reinvent Campaign, which includes the development of the concept & visual directions for the film, supervising post production.
Client: Sperry
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Visual Director: Eddy Choi
Creative Technologist: Sam Shapiro
Producer: Emily Brown
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Visual directed the VR experience including the design and build of the moving platform.
Client: Squarespace
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Jonathan Emmerling
Director: Tim Brown
Jr Art Director: Eddy Choi
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Assisted in creating the concept & art directing the visual elements in the build it beautiful videos.
Client: Facebook
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Karim Zariffa
Jr Art Director: Eddy Choi
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Assisted in creating the concept & art directing the visual elements in the film.
Client: Sperry
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director&Director: Tucker Bliss | Morgan Harary
Creative Director&Copywriter: Jonathan Emmerling
Art Director&Director: Eddy Choi
Creative Technologist: Sam Shapiro
Producer: Emily Brown
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Art directed the 7 Seas campaign, shot and directed the retail assets for online&retail promotion. Directed the America's Cup x Sperry broadcast spot for the 7 Seas promotion.
Client: TSMC
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Beau Burrows
Post Director: Eddy Choi
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Directed the post production, supervising the edits and post works on the film.
Client: Frooti & Sagmeister&Walsh
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Karim Zariffa
Jr Art Director: Eddy Choi
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Assisted in creating the concept & art directing the visual elements in the film.
Client: Qualcomm
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Jr Art Director: Eddy Choi
Creative Dev: Chloe Corner
Inventor: Lucy McRae, James Parr, Marco Tempest
Events Producer: Mitch Kirsch
Producer: William Crouse
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Art directed the experiential event at Recode conference, created multiple promotional videos and social assets.
Client: TSMC
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Morgan Harary
Creative Director: Jonathan Emmerling
Jr Art Director: Eddy Choi
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Assisted in creating the concept and art directing a brand video for TSMC as well as being involved in the production of the video.
Client: Qualcomm
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Evan Confield & Sarah Keats
Jr Art Director: Eddy Choi
Creative Dev: Chloe Corner, Sam Shapiro
Inventor: Lucy McRae, James Parr, Marco Tempest
Events Producer: Mitch Kirsch
Producer: William Crouse
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Art directed the experiential events at the Maker Faire, created a planetarium film, multiple promotional videos and social assets.
Client: Qualcomm
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Tony Clune
Art Director: Eddy Choi
Motion Designer: Sasha Chertok
Inventor: James Parr
Events Producer: Mitch Kirsch
Producer: William Crouse
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Art directed the experiential event at Quartz conference, created a keynote presentation, Asteroids film, multiple promotional videos and social assets.
Client: TSMC
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Beau Burrows
Creative Director/Copywriter: Jonathan Emmerling
Creative Dev: Eddy Choi
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Assisted in creating the concept and art directing two brand videos for TSMC as well as being involved in the production of the videos.
Client: TSMC
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Morgan Harary
Creative Director: Jonathan Emmerling
Jr Art Director: Eddy Choi
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Assisted in creating the concept and art directing a brand video for TSMC as well as being involved in the production of the video.
Client: Squarespace
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Karim Zariffa
Creative Director/Copywriter: Jonathan Emmerling
Creative Dev: Eddy Choi
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Assisted in creating the concept and art directing videos for Squarespace 7 campaign.
Client: Qualcomm
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Jonathan Emmerling
Jr Art Director: Eddy Choi
Creative Dev: Chloe Corner
Inventor: Marco Tempest, James Parr
Events Producer: Mitch Kirsch
Producer: William Crouse
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Art directed the experiential events at Bloomberg Wired conferences, created multiple promotional videos and social assets.
Client: Frooti & Sagmeister&Walsh
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director/Copywriter: Jonathan Emmerling
Director: Marc Reisbig
Creative Dev: Eddy Choi, Chloe Corner
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Assisted in creating the concept and art directing videos for the Frooti campaign as well as supervising the post process.
Client: Facebook
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Director: Andrew Sloat
Creative Director/Copywriter: Jonathan Emmerling
Creative Dev: Eddy Choi
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Assisted in creating the concept and art directing a video for facebook as well as being involved in the production of the video.
Designer: Cigdem Keskin
Photographer: Eddy Choi
Client: Google for Education
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Creative Partner: SpecialGuest
Executive Creative Director: Aaron Duffy
Creative Director: Jonathan Emmerling
Art Director: Anais La Rocca
Jr Art Director: Eddy Choi
Creative Dev: Chloe Corner
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Assisted in creating the concept and art directing the google classroom branding. Created a brand video, educational game, branding of the website. Assisted art directing the social campaign for Teacher Appreciation Week.
